Our nature and the environment plays a crucial role in the survival of mankind. Sadly, due to various activities by mankind themselves, our environment is rapidly getting polluted, the Earth is losing its trees and healthy soil. Once trees are cut down, the land loses its fertility, food cannot be cultivated, hunger increases and even water supplies dry up. Through the Nature 1st – Green Campaign, the Blue Mountain Group has made a strong commitment to protect the environment allocating a land area of 10 perches from each real-estate project to nature. This not only adds greenery and trees to the environment, it also allows animals such as bird and reptiles to live in their natural environment while contributing in a small way to reduce Carbon dioxide from our atmosphere.